A Comprehensive Look at the new American Airlines

Update: Added more images and video.

And so, the unveiling has happened. Here’s every element of American’s new branding.

New logo

New logo

New logo

New logo

Aircraft rendering

Aircraft rendering

New AAdvantage tags

New AAdvantage tags

New AAdvantage logo

New AAdvantage logo

New AAdvantage cards

New AAdvantage cards

New Admirals Club logo

New Admirals Club logo

New menus

New menus

New menus

New menus

New Menus

New Menus

New AmericanEagle detail

New AmericanEagle detail

Passbook on the iPhone

Passbook on the iPhone

Checkin

Checkin

Loyalty card

Loyalty card

[All above photos: American Airlines]

Original post: 

After much speculation in the past few months, Dallas-based American will finally reveal its new logo and livery today. CEO Tom Horton will be broadcasting live online at 9:00 AM CST / 10:00 AM EST and the unveiling will begin.

Click here to go to the webcast page.

We will be watching the webcast live and liveblogging the unveiling. Follow along with this page for the latest.

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8 responses to “A Comprehensive Look at the new American Airlines

  1. Pingback: American Airlines lanserar ny branding·

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  4. Where are my REAL SILVER aircraft going? AND NOT ONLY AN EAGLE THAT L O O K S like an Eagle!! I love AA, don’t you take her away!! Change is always diffictult, but, I grew up w/AA. As a youth I flew on DC3′s 6′s and 7′s. Then came the wonderful jet age!
    I understand that the 787 will HAVE TO BE PAINTED because it is not aluminum, but, can you at least leave the all other aircraft in the fleet the beautiful silver, not painted, alone?
    A former AAer and AAdvantage member.
    I LOVE AA!!!
    Thank you!
    BB Playa del REy, CA

    • Change is definitely difficult. Though its not only the 787s that need paint, all of the A320 family aircraft that AA has on order need paint as well. This comprises a good chunk of their fleet, so branding should be consistent.

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